How “Ava Answers” Helps Credit Unions Inspire the Next Generation of Members

When we first created Ava Answers, it wasn’t just about making financial education fun — it was about helping credit unions connect with future members in meaningful ways.

Episode 2 captures that perfectly. In this episode, Ava (and her dog, Kash) answers a question from Hannah:

“What should I do with my babysitting money?”

It’s a simple question, but it opens the door to a bigger conversation about saving, spending, and understanding how credit unions can make money management approachable from an early age. Ava talks about putting part of her earnings into savings — where it earns interest, typically higher than what banks offer — and keeping the rest in checking for spending goals, like saving for a new bike.

That’s the power of storytelling through Ava Answers: real, relatable conversations that help viewers see themselves in the story — whether they’re a teen saving for a bike or an adult saving for a home.

For credit unions, this isn’t just education — it’s engagement. Content like Ava Answers helps position your credit union as a trusted resource, builds brand familiarity early, and nurtures lifelong relationships that begin long before someone applies for their first loan.

🎥 Watch Episode 2 of Ava Answers

If your credit union is looking to grow membership and strengthen community connection through meaningful, educational marketing, this is exactly what our Marketing & Member Growth Strategies are designed to do.

We help you develop campaigns that teach, inspire, and connect — because growth happens when members feel understood and valued.